Coffee O’Cha is a fast-food eatery and beverage destination in Malé catering to fast-food enthusiasts and health-conscious consumers alike. To expand its market reach and establish a strong digital presence, the brand partnered with Achievia to launch a comprehensive social media marketing campaign. 

The strategy centered around high-impact commercial graphics, minimalist aesthetic layouts, and interactive consumer campaigns highlighting signature offerings; such as the “Wrap n’ Roll” series, Jumbo Hot Dogs, and spill-free takeaway beverages.

By leveraging structured posting schedules, target audience engagement polls, and photography and video content across Facebook and Instagram, the project successfully elevated brand awareness, drove customer interaction, and stimulated sales across delivery and takeaway channels.