Weekends (www.weekends.mv) is a premier leisure experience marketplace in the Maldives connecting local and international travelers ‘Weekenders’ with vetted service providers and hosts ‘Vendors’. The primary objective of this project was to establish Weekends as the central hub for local activities, excursions, sports, dining, and cross-border travel.

Beyond driving digital marketing campaigns, the strategy deployed an active hands-on vendor acquisition framework; a dedicated team member executed daily cold calling outreach to recruit prospective hosts, while a field specialist conducted direct, in-person visits to potential vendors to demonstrate platform functionality and walk them through system workflows.

Parallel to the ground operation, compelling digital visual narratives, ranging from vendor recruitment drives for music teachers, chefs, and instructors to vibrant showcases of diving, fishing, and international packages, highlighted the platform’s versatility and trust. Each creative asset and operational touchpoint was structured around accessibility, community-building, and seamless digital booking, reinforcing Weekends as the go-to portal for doing more of what you love.